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Engagement Strategy

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The purpose of this document is to show exactly Blake Emal plans to engage with the audience across all platforms.

If you end up liking this, it would mean the world to me if you shared with others!

End Goals

All roads in content creation and engagement lead back to the 5 end goals listed below.

If my engagement is not leading me to accomplish any of these (especially building relationships), the effort needs to be dropped immediately.

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Gain Sponsorships

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Add to Credibility

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Uncover Career Opportunities

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Sell Products

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Build Relationships

Buckets to Engage

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Twitter

  • Spend at least 30 minutes per day on Twitter only replying to other's content
  • DM 5 new people every day
  • Respond to every single DM I receive, no excuses (may take time, but get to it)
  • Quote tweet at least 1 creator every day
  • Turn on post notifications for 5 bigger accounts at a time โ€” engage with every possible tweet they put out for 2 weeks, then rotate
  • Give away at least 1 free document, spreadsheet, or product every week
  • Cold DM at least 25 followers of similar accounts who donโ€™t follow me
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Podcast

  • Respond to every single YouTube comment received
  • Reach out to those who leave reviews and give them a gift
  • Seek out guests that my audience specifically hand-chooses
  • Take feedback on episodes to get better
  • Engage openly on Twitter with other podcasters
  • Engage with content of potential sponsors without asking for anything

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Newsletter

  • Respond to every single comment or reply to emails I receive
  • Collaborate with guest posters on current projects
  • Seek out creators who would like to guest post on CreatorKit
  • Take feedback on topics needing to be explored more often
  • Create only content that the audience wants and find out by asking them
  • Connect with and engage on posts from followers of the newsletter on Twitter

Fuel

By now you've heard me talk about content fuel.

I believe this applies to engagement strategy as well.

To reiterate:

Fuel is what connects my end goals to my buckets.

It's what powers the engine to actually do something.

Here's how my different engagement buckets fuel my end goals:

Newsletter fuels Sponsorships Credibility Product Sales

Podcast fuels Relationships Sponsorships Credibility

Twitter fuels Relationships Career Ops Product Sales

Indie Hackers fuels Relationships Product Sales Credibility

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