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Content Engine

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The purpose of this document is to show exactly what audience, buckets, end goals, and fuel will be used for the content of Blake Emal.

If you end up liking this, it would mean the world to me if you shared with others!

Audience

I created the persona, MJ.

She is the target of my content — everything I post.

MJ cares about coming up with cool new ideas, creating products that solve problems, growing an engaged audience, and making money online.

She knows that she needs to create content herself if she wants to do all of these things successfully.

I am treating each tweet, post, video, podcast, and newsletter as if it is direct advice to MJ.

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End Goals

Ultimately, the real goal is to help MJ as possible grow her audience and make money online.

In order to do this, I need to have goals myself that profit my work and allow me to keep creating for MJ frequently.

If the content does not contribute to one of these goals in some clear way, it doesn't go live.

No matter what type of content I post, or what platform it is delivered to, it must work towards one of these goals:

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Gain Sponsorships

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Add to Credibility

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Uncover Career Opportunities

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Sell Products

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Build Relationships

Buckets

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Twitter

  • Daily tweets
  • Engage with all DMs
  • Engage with all replies and quote tweets
  • Help MJ learn audience building, creator economy, and marketing

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Podcast

  • Hosted on Simplecast
  • New episodes every Tuesday
  • Edited with Descript and Soundtrap
  • Website at audiences.show
  • Published to YouTube
  • Get the world's best audience builder's tips on how MJ can do the same
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Newsletter

  • Hosted on Substack
  • New email every Tuesday
  • Include links to retweet content in each email
  • Give MJ free consulting to creators on ideation, building, audiences, and marketing

Fuel

What on earth is fuel in the context of content creation?

Fuel is what connects my end goals to my buckets.

It's what powers the engine to actually do something.

Here's how my different content buckets fuel my end goals:

Newsletter fuels Sponsorships Credibility Product Sales

Podcast fuels Relationships Sponsorships Credibility

Twitter fuels Relationships Career Ops Product Sales

Wiring

Not every tweet is going to be selling something.

Not every newsletter is going to promote a new project.

But sometimes, there will be big(ish) things to announce.

Here's how all the different buckets and content work together for announcements.

I'm obviously going to repurpose content across platforms, so here is how it will usually all come together.

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